VERSOS ENTRUSTS ITSELF TO EPTACONCEPT TO DESIGN ITS FIRST EXPERIENTIAL BOUTIQUE
Versos, a household name in Galicia renowned for the excellence of its local confectionary preparations and appreciated for the excellent artisan ice cream, entrusts itself to EptaConcept to design its first physical shop.
Originally set up to offer Catering services and online sales of retail desserts, with its new format of experiential store, Versos widens its range of fresh, natural desserts free from any type of additive or preservative, merging the typical characteristics of a traditional patisserie with the most recent innovations in terms of technologies, food processes and design.
Inaugurated in a major department store in the city of La Coruña, it is characterised by a sophisticated organisation of space and a knowledgeable use of the business colours, white and black, which embrace the consumer in emotional atmospheres like those of luxury boutiques and jewellery stores.
EPTACONCEPT ENHANCES THE STORE WITH MINIMAL DESIGN
The multidisciplinary team of EptaConcept enhances the Versos store, shaping a striking and multi-brand universe, where the Group’s solutions branded Eurocryor and Iarp come together in harmonious configurations, with minimal design.
With the goal of promoting an immersive purchasing experience and a more meaningful interaction between consumers and products, in association with the founders of the Galician patisserie, EptaConcept has created a visual space where the strategic layout of the refrigerated furnishings reflects the essence of luxury of the brand, interpreted in artisan key.
At the heart of the new boutique, in line with the distinctive values of Versos, are the delicious pastry specialties of the region, on show in the most innovative Eurocryor and Iarp solutions.
EptaConcept selected the Visualis Pastry refrigerated display case for the perfect preservation of the organoleptic properties of the products. The display case belongs to the Stili family of the Eurocryor brand and enhances the creations of haute pâtisserie, on show like real jewels.
This is joined by the Delight 6 display cabinet and the new compact Excite counter, which, emblematic examples of the Cool Emotions range branded Iarp, are intended for bulk and packaged ice cream, ensuring maximum visibility of the products on show, for an increase in impulse sales.
“It has been very stimulating for our multidisciplinary team to work alongside Versos in this delicate phase” declares Andrea Places, Concept Designer for EptaConcept Iberia, who concludes “Creativity, qualified consulting and forefront solutions are the winning formula for an exclusive experiential boutique, in which the Retail company can now transform its specialties into real moments of pleasure, to share in person with its customers”.
