Socar

Socar company is a company of the state of azerbaijan. The concept was developed in relation to the identity of this state. The materials and colours used include natural stone and anthracite grey which make a subtle reference to the Azerbaijani-inspired atmosphere. National symbols were also used. The flame as a national symbol was featured in the logo, being a country rich in fuel. Being a new Petrol Station on the Romanian market, an attempt was made to bring their identity closer to the customers by communicating as much information about the brand as possible through design elements. As an example, using the Buta symbol, accompanied by its significance in the restaurant area and serving a coffee on the sand in a relaxing environment.